Backpack Market Share by Brand [2024]

Did you know that the global backpack market is estimated to be worth around 15.9 billion U.S. dollars in 2022? And it’s forecasted to almost double in value by 2030! Backpacks, also known as rucksacks or knapsacks, are an essential part of the bags and luggage industry. In this article, we’ll dive deep into the backpack market share by brand, exploring the leaders in the industry and the best brands for backpacks. So, let’s get started!

Table of Contents

Quick Answer

The backpack market is highly competitive, with several brands vying for the top spot. While there isn’t a single company that sells the most backpacks, some of the leaders in the industry include:

  • JanSport
  • The North Face
  • Herschel Supply Co.
  • Fjällräven
  • Osprey

These brands have established themselves as trusted names in the backpack market, offering a wide range of products to cater to different needs and preferences. Whether you’re a student, hiker, or traveler, you’re likely to find a backpack that suits your requirements from one of these brands.

CHECK PRICE on: JanSport | The North Face | Herschel Supply Co. | Fjällräven | Osprey

Quick Tips and Facts

  • The global backpack market is estimated to be worth around 15.9 billion U.S. dollars in 2022.
  • The market is forecasted to almost double in value by 2030.
  • Backpacks are commonly referred to as rucksacks or knapsacks.
  • Backpacks fall within the bags and luggage industry.
  • The United States is the leading luggage and baggage market in the world.
  • The U.S. revenues are far greater than those of China and India, which are the next biggest markets in terms of revenue.

Background: The Evolution of Backpacks

group of people on day market

Backpacks have come a long way since their humble beginnings. They were initially used by hunters and gatherers to carry their belongings while on the move. Over time, backpacks evolved to meet the needs of different users, from soldiers in the military to students carrying books to school.

In the 1960s, JanSport revolutionized the backpack industry by introducing the first backpack with a zipper. This innovation made it easier for users to access their belongings and paved the way for the modern backpack design we know today.

Since then, numerous brands have entered the market, each offering their unique take on backpack design and functionality. From durable materials to ergonomic features, backpacks have become more versatile and comfortable than ever before.

The Leaders in the Backpack Industry

When it comes to market share, several brands have established themselves as leaders in the backpack industry. Let’s take a closer look at some of these brands:

1. JanSport

JanSport is a household name when it comes to backpacks. Founded in 1967, the brand has been a pioneer in the industry, consistently delivering high-quality and durable backpacks. JanSport backpacks are known for their iconic designs, featuring a wide range of colors and patterns to suit every style. Whether you’re a student or an outdoor enthusiast, JanSport has a backpack for you.

CHECK PRICE on: JanSport

2. The North Face

The North Face is another prominent player in the backpack market. Known for its outdoor gear and apparel, The North Face offers a wide range of backpacks designed for adventurers and explorers. Their backpacks are built to withstand the toughest conditions, making them a popular choice among hikers, climbers, and outdoor enthusiasts. With innovative features and durable materials, The North Face backpacks are built to last.

CHECK PRICE on: The North Face

3. Herschel Supply Co.

Herschel Supply Co. is a relatively new player in the backpack industry, but it has quickly gained a loyal following. The brand is known for its vintage-inspired designs and attention to detail. Herschel backpacks combine style and functionality, making them a popular choice among fashion-conscious individuals. Whether you’re heading to school or traveling the world, Herschel backpacks offer the perfect blend of style and practicality.

CHECK PRICE on: Herschel Supply Co.

4. Fjällräven

Fjällräven is a Swedish brand that has gained international recognition for its high-quality outdoor gear, including backpacks. Fjällräven backpacks are known for their durability and functionality, making them a favorite among hikers, campers, and outdoor enthusiasts. The brand’s signature design, featuring the iconic arctic fox logo, has become synonymous with quality and reliability.

CHECK PRICE on: Fjällräven

5. Osprey

Osprey is a brand that specializes in backpacks for outdoor activities. Whether you’re hiking, biking, or traveling, Osprey has a backpack to suit your needs. The brand is known for its innovative designs and attention to detail. Osprey backpacks are packed with features that make them comfortable to wear and easy to organize. With a wide range of sizes and styles, Osprey has a backpack for every adventure.

CHECK PRICE on: Osprey

Best Brands for Backpacks

While the above-mentioned brands are leaders in the backpack industry, there are several other brands worth considering. Here are a few more top brands for backpacks:

  • Patagonia
  • Columbia
  • Deuter
  • Gregory
  • REI Co-op

Each of these brands offers a unique range of backpacks, catering to different needs and preferences. Whether you’re looking for a backpack for everyday use, outdoor adventures, or travel, these brands have you covered.

The backpack market is constantly evolving, with new trends and innovations shaping the industry. Here are some of the key market trends for backpacks:

  1. Sustainability: With increasing awareness about environmental issues, there is a growing demand for sustainable backpacks made from eco-friendly materials. Brands are incorporating recycled materials and adopting sustainable manufacturing practices to meet this demand.

  2. Tech Integration: Backpacks are no longer just for carrying belongings. Many backpacks now come with integrated technology, such as built-in charging ports and RFID-blocking pockets, to cater to the needs of tech-savvy users.

  3. Customization: Personalization is becoming increasingly important to consumers. Brands are offering customization options, allowing users to choose the color, pattern, and even add their initials to their backpacks.

  4. Smart Features: Backpacks are getting smarter, with features like GPS tracking, anti-theft systems, and smart compartments that can be controlled through smartphone apps. These features enhance convenience and security for users.

  5. Lightweight and Compact Designs: As travelers and outdoor enthusiasts look for ways to pack lighter, backpacks with lightweight and compact designs are gaining popularity. These backpacks offer the perfect balance between functionality and portability.

FAQ

man with two kids riding on a motorcycle

What company sells the most backpacks?

While there isn’t a single company that sells the most backpacks, some of the leaders in the industry include JanSport, The North Face, Herschel Supply Co., Fjällräven, and Osprey.

Read more about “What is the Most Common Backpack Brand? …”

Who are the leaders in the backpack industry?

The leaders in the backpack industry include JanSport, The North Face, Herschel Supply Co., Fjällräven, and Osprey. These brands have established themselves as trusted names, offering high-quality and durable backpacks.

Read more about “… Backpack Statistics: A Comprehensive Look at the Backpack Industry”

Which brands are best for backpacks?

Some of the best brands for backpacks include JanSport, The North Face, Herschel Supply Co., Fjällräven, Osprey, Patagonia, Columbia, Deuter, Gregory, and REI Co-op. These brands offer a wide range of backpacks to cater to different needs and preferences.

Read more about “Best Laptop Backpack Brands …”

What is the market trend for backpacks?

The market trend for backpacks includes a focus on sustainability, tech integration, customization, smart features, and lightweight and compact designs. These trends are driven by consumer demand for eco-friendly products, advanced technology, personalization, convenience, and portability.

Read more about “Is the Backpack Market Growing in 2024?”

Conclusion

assorted fruits at the market

In conclusion, the backpack market is highly competitive, with several brands vying for the top spot. JanSport, The North Face, Herschel Supply Co., Fjällräven, and Osprey are some of the leaders in the industry, offering a wide range of backpacks to cater to different needs and preferences. Whether you’re a student, hiker, or traveler, you’re likely to find a backpack that suits your requirements from one of these brands.

When choosing a backpack, consider factors such as durability, functionality, style, and comfort. Look for features that meet your specific needs, whether it’s a laptop compartment, water bottle pockets, or adjustable straps. Don’t forget to check out customer reviews to get a better understanding of the backpack’s performance and quality.

In our expert opinion, JanSport stands out as a top choice for backpacks. With its long-standing reputation for quality and durability, JanSport offers a wide range of backpacks that are built to last. Whether you’re heading to school, work, or an outdoor adventure, JanSport has a backpack that will meet your needs.

So, what are you waiting for? Upgrade your backpack game with one of these top brands and embark on your next adventure in style and comfort!

Review Team
Review Team

The Popular Brands Review Team is a collective of seasoned professionals boasting an extensive and varied portfolio in the field of product evaluation. Composed of experts with specialties across a myriad of industries, the team’s collective experience spans across numerous decades, allowing them a unique depth and breadth of understanding when it comes to reviewing different brands and products.

Leaders in their respective fields, the team's expertise ranges from technology and electronics to fashion, luxury goods, outdoor and sports equipment, and even food and beverages. Their years of dedication and acute understanding of their sectors have given them an uncanny ability to discern the most subtle nuances of product design, functionality, and overall quality.

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